The Coronavirus Event and Our Response

Freedom Rehab Aquatic Therapy and Balance Center was conducting business from the YMCA in Port Charlotte. On March 10th the YMCA closed its doors due to the pandemic. We were left without a pool! I knew there was a need out there for therapy. What were our deconditioned and frail patients going to do?

The media was reporting a prediction of several months of isolation. So I decided to open a homecare division that I called our Outpatient on Wheels Program. Within two weeks of the shutdown we had a couple of dozen patients. As you can imagine, this was only a small percent of what we were used to; but it prevented me from having to shut my business down completely. We designed the program to include aquatic therapy in the home, adapted our Freedom From Falls program for the home, used our therapist’s vast experience and offered home safety training, energy conservation training, and of course did ambulation and strengthening with our patients. They say something good comes out of everything. I never would have started the Outpatient on Wheels Program had this not happened. Not only did we serve the community but I added a whole new revenue stream into my business that I had not intended on and will continue to grow. We are in phase two now so things are getting back to normal. In four weeks we get our own pool – more about that later!